It's Pure Genius! You will love the superb shaping, complete comfort, and extra coverage of our Maidenform Pure Genius Extra Coverage Tailored Bra!Smartzone® cup technology that lifts and shapes from the bottom of the cup all the way up to the underarm. Extra coverage for youthful lift and shape. Soft, fully-adjustable comfort straps that are slightly wider for added support. Smoothing wing that comfortably eliminates back bulge. Cashmere-soft liner supports on wing for added comfort. Leotard back for stay-put straps and comfort. Underwire.