It's Pure Genius! You will love the improved shape, improved feel, and extra coverage in our Maidenform Pure Genius T-Back Bra with Lace!Smartzone® cup technology that lifts and shapes from the bottom of the cup all the way up to the underarm. Extra coverage for youthful lift and shape. Soft, fully adjustable comfort T-back straps. Smoothing wing that comfortably eliminates back bulge. Lace accents for added femininity. Front close. Underwire.